AUGMENT

A DISRUPTIVE FORCE WITHIN THE ENDURANCE SPACE

We are brand architects, experiential engineers and psychology enthusiasts who are passionate about coaching brands to peak performance.

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Table Mountain above the Cape Town city bowl
Aerial view of the Cape Town coastline
Cape Town mountain peaks with cloud rolling over at golden hour

We are a collective of forward-thinking creatives, strategists, and specialists operating at the intersection of sport, culture, and performance marketing. Based in Cape Town, South Africa, we work across international portfolios to grow, sell out, and elevate endurance events; from first impression to finish line.

Our strength is in our world view, our cross-portfolio IP, and the depth of insight that comes from working across multiple markets, race formats, and participant communities. We bring research-led thinking, data-backed creative, and specialised experience.

We are an extension of your team; with the creative authority to make decisions that perform. We strategise, build, and iterate tried-and-tested blueprints, continuously refined to outperform the industry; selling out events one by one, building brand equity that compounds over time.

A productised suite of marketing and branding, built for endurance events

From ideation to implementation, Augment leads with creative and strategic solutions that are consistently iterated to drive growth and ultimately revenue.

  • We build end-to-end marketing products every race needs to sell out; from brand identity and community building to registration-driving campaigns. Blueprinted, optimised, and built to scale across every channel and touchpoint.

  • We believe that every race follows a similar cycle. Every 1% improvement across each product, each event, each market compounds into something that moves the needle.

  • Endurance events that sell out because the brand and marketing behind them is as well-built as the race itself. We want to be the boundary-breaking creative team that makes that possible; across every portfolio, every market, every finish line.

AUGMENT

Meet the team

Small team, big results.

Let’s build something
that sells out.

We’re always excited to hear from people who believe in what they’re creating. Tell us a bit about your event via the form and we’ll get back to you.